Sleek Makeup – my face my rules

We were tasked with creating three separate pieces of content to address the issues of make-up shaming. We shot interviews with a makeup influencer, a drag queen and a man who uses makeup.

The aim was to demystify why some people wear lots of makeup, and how it’s about empowerment rather than covering up. These ads were posted on both Cosmopolitan’s and Sleek’s Facebook pages, receiving over 200,000 online views.

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